08 Ways to Be Effective With Yard Sign Marketing

08 Ways to Be Effective With Yard Sign Marketing


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Yard signs are the most effective traditional marketing tools. Real estate agents have used these signs for centuries. Garage sales are built on this marketing method.

No matter how big the internet becomes, yard signs will play their part in real estate deals. Real estate happens to be a big investment. Customers will walk through neighborhoods to get a feel for their new home. These are qualified prospects and an attractive yard sign can bring more revenue for your business.

Let’s discuss some of the best ways to increase revenue from yard sign marketing.

The Purple Cow Factor

Seth Godin wrote the book “Purple cow” on one important factor. If you want to be remembered, be different. The buffalo county is crowded with yard signs and advertisement. To remain effective, your advertisement must be unique.

The color theory and sign replacement can distinguish you from the crowd. Red color conveys fearlessness. Orange and yellow can have a smooth and excited message. Bright green also conveys a bright future.

A/B Testing

Signboards are considerably cheap than billboard advertising. It’s easy to change metal letters or the poster. You can test different types of advertisements and see which works best. Or you can use one signboard for marketing different properties.

White Space Is Your Friend

Don’t clutter the board with words. It will look messy from the street. People won’t be able to read your message. The board size should be at least 11″ x 17″. The county laws differ for board sizes, but you can use up to 4-feet square space.

Another important thing is the number of signs. Ideally, you should put a signboard after every 25 homes. The local council has a limit on the number of signs you can advertise. In that case, make the best of what you have. Make sure to arrange a yard sign on street intersection and the neighborhood entrance.

Install Arrows

That’s one way to show you care. Place metal arrows to direct visitors toward your home. Make sure that you never lose a customer because your home was hidden in the party.

Only Add Enough Information

A yard sign is not a brochure or a booklet. It can only have a few hundred characters. You cannot talk about all possible features and price discounts.

Yard signs are used for lead generation. The next step is to educate your visitors and that is when they visit your home.

Use Single-Sided Boards

Only one side should have text and the other should be left blank.

Don’t try to cover two street sides with one sign. It’ll be hard to configure the right position for both sides. Second, it won’t hurt to add another sign to the street.

Don’t Use Your Business Logo

If you’re an agent, use your name and address and not the name of your agency. Business owners should advertise their services and not their brand logo.

People can recognize celebrity brands, but they won’t pay any attention to a new business logo. It’s best to keep their energy focused on the action task:

They should come to visit your home.

Check Great Examples of Yard Signs

You don’t have to invent a new style. Check out what others have been doing successfully and replicate their success.

This website has a good list of yard sign projects.

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